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Loyalty systems in food retail
SYMOVONYK, Nadiya
This bachelor thesis is focused on loyalty systems in food retail on Czech consumer market. At the times of data driven world, many food retailers implement loyalty systems as support of sales in order to increase their profit. Due to the high returns on the investment, including the data knowledge about the consumer. When taken from the consumers' point of view, they are driven by a favourable deal, which is the key factor in consumers' decision making. Therefore, the goal of this paper is to assess the evaluation of perception and stand of consumers in age group 18-29 years old. Practical part of this paper is conducted based upon a survey, from which action steps are suggested for the retailers.
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Applying Lean in Hypermarkets
Bobrytskyy, Serhiy ; Martínez, Felipe (advisor) ; Jirsák, Petr (referee)
This Bachelor Thesis focuses on the determinants of hypermarkets and areas for lean and operational management application. The goal of the thesis is to determine the applicability of lean and operational management tools in hypermarkets. The method of the analyses is the critical case study using the deductive approach. The theoretical part explains the main factors forming hypermarket and the main lean tools which can be applied for this topic. The practical part includes the different analyses of the observed hypermarket and the possible ways to improve the current situation there, using the lean management. The output of the thesis is the project for improvement, which can be used for the real-life application.
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The in-store communication of Tesco store Letňany
Šolcová, Tereza ; Jesenský, Daniel (advisor) ; Halada, Jan (referee)
This thesis has the main focus on customer behavior and on the possibilities of using human senses for the purposes of retailers, especially within in-store communication of Tesco Letňany. The first part of the thesis cumulates the theoretical knowledge on the topic of in-store marketing communication and of the customer behavior, with a significant part considering its newest actual trends. The thesis then follows up with the possibilities of implementation of individual human senses directly inside the store and during the purchase decision making. The second part of the thesis is focused on the description of concrete implementation of in-store marketing in Tesco Letňany hypermarket. This part ends up with the summary of the implementation and discussion considering the theoretical knowledge of the first part. The main aim of the thesis is to describe and evaluate the current state of using in-store marketing activities and find another possibilities that would have the potential to be applied in Tesco Letňany and another Tesco stores.
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Retail Availability in the South Bohemian Region
ROKŮSKOVÁ, Iva
The main aim of my thesis is to evaluate the availability of a retail network of hypermarkets in South Bohemia region with help of ArcGIS 10.2 software. The retail availability is evaluated by using basic models and tools, that are commonly used in practical application. Availability is evaluated by Huff model, Thiessen polygons, Buffer and network-based on spatial analysis tools called Network Analyst. I researched companies in the region, which have at least one hypermarket. These companies are AHOLD Czech Republic, a.s., Globus ČR, k.s., Kaufland Česká republika, v.o.s. a Tesco Stores ČR, a.s. The outcome is analysis of the availability of the selected type of retail units in the South Bohemia region and also proposing of modifications. I found that retail availability in this region is on the adequate level. Bachelor thesis also include a theoretical part, which deals with the definition of terms, that I use in this work.
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Factors Influencing Impulse Buying in Retail Stores
Giorgadze, Nino ; Král, Petr (advisor) ; Karlíček, Miroslav (referee)
Impulse buying is a widely pervasive phenomenon. Statistics shows that more and more shoppers are experiencing irresistible urge to purchase unplanned and in most cases unnecessary product. Existing researches fall short in identifying most suitable tools that marketers can adopt in order to promote impulsive sales. Therefore, this thesis provides deep analysis of those, controllable factors that influence impulse buying. Particularly four external cues are examined: product display, promotional signage, sensory elements and social atmospherics. Research has deductive approach. First, existing academic articles and research papers are analyzed. Then two different methods of primary data collection are covered. Self-reported online survey is used as a main research tool. Received data of 193 respondents is analyzed in SPSS software using Pearson correlation test and standard multiple regression analysis. Results of store experiment and interviews are covered next. The research concludes that product display has strongest impact on impulse buying, influences and encourages consumer unplanned purchase decisions. Thus, marketers are advised to promote product presentation in the stores.
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World distribution chain, and their influence in shaping the retailing in the region
ZÁMEČNÍKOVÁ, Zuzana
The aim of this thesis is about issue of detail chain in South Bohemia. It examines their history, development, contemporary situation and next their influence on retail trade in region. Here we find some interesting observation of sector of retail trade sale in South Bohemia. The essay show how it is difficult to be retail businessman and keep own part on local trade. In practical part this fact proves marketing research which was dedicated to this problem.
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Availability of the modern retail store formats across regions in the Czech Republic
Zubíková, Michaela ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The Bachelor paper deals with the analysis of the availability of the modern retail store formats across regions in the Czech Republic. In the first chapter the contemporary retail store network in the Czech Republic is introduced and its position within the framework of the international comparison of the retail store format availability. The basic characteristics of these formats are mentioned there and the specific companies which operate these formats on the Czech market are introduced. The second chapter deals with the methodology and the theoretical basis of the analysis. The third chapter then deals with the individual analysis of the availability of the modern retail store formats across regions in the Czech Republic (or the physical availability of these formats). First the availability in the Czech Republic as a whole is briefly analysed and then a further analysis is conducted on the level of the regional division NUTS 3 (regions) and LAU 1 (districts).
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SPACE MANAGEMENT OF SELECTBUSINESS COMPANY
RENNEROVÁ, Monika
For analyzing of chosen bussines firm{\crq}s space managment, which is hypermarket Globus, ČR, k. s., České Budějovice I used mainly marketing research work for my project, I carried out by questionary investigation. From the results informants stated in the list of questions is obvious, that shopping in hypermarket Globus is prefered more than shopping with different firm. The reasons are Globus hypermarket has a large selection of grocery and ungrocery merchandies, well-arranged products in shelves, an in built resturant {--} great for lunch, place where you can relax and a lot of parking space. Hereafter I found out, that shelf system in Globus hypermarket is mostly suitable. Customers who don`t agree with allocation by space managment of Globus, aren`t satisfied with location of food and drinks, which are on the opposite sides of the hypermarket. In my opininon, I think, changing the location wouldn`t be reasonable solution. Since beverages have their own archival store and loading platform relocating food next to supplies would cause relocating the archival store as well. In addition the hypermarket would lose part of it{\crq}s profit. Customers walk from one side of the shop to the other side and wouldn`t even realize. This will increase the chances of customers buying something in other departments, where they didn`t mean to go.
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